Learn the curious history of Chicago’s most “revered and reviled spirit” on this 11-mile biking tour with Josh Noel, author of Malört: The Redemption of a Revered & Reviled Spirit.
Tickets
Join Read & Run Chicago on Friday, July 31 at 6:00 PM for an evening of Chicago history, Malört, and literary fun on our first-ever “Read & Ride,” a collaboration with BFF Bikes.
Over 11 miles out of BFF Bikes (2056 N Damen) we’ll be tracing the history of Malört with author Josh Noel, from its humble beginnings as a homemade spirit sold along Andersonville’s Swedish-filled streets to its apex of cringe marketing (see: “Drink Malört, it's easier than telling people you have nothing to live for”) and eventual home at CH Distillery. Leave with Chicago fun facts, hilarious insider history, and even a mini Malört bottle thanks to CH Distillery.
After the biking tour, celebrate with us at BFF Bikes with sips and snacks and a special Malört raffle, plus a chance to purchase your copy of Malört: The Redemption of a Revered & Reviled Spirit.
Here’s the schedule:
6:00 PM - Arrive at BFF Bikes (2056 N Damen) to check in, mingle, and get ready to ride!
6:05 PM - Welcome and introductions
6:15 PM - Ride begins
8:00 PM - Post-ride Malört party at BFF Bikes (2056 N Damen)
How to prepare:
This route is designed as a beginner no-drop ride, aiming to feel welcoming while still giving you a chance to move through history.
Bring: a bike or Divy, a helmet, bike lock, water, and ID
Speed: ~12–14 mph
Pre-ride briefing: BFF Bikes cover ride safety, the route, and everything you need to know before you roll out
There is no pre-reading required. You can purchase your copy of Malört: The Redemption of a Revered & Reviled Spirit directly from Josh Noel after the route.
Prefer to skip the biking tour? Come hang out with us and Josh Noel when we return to BFF Bikes - it’s free!
About Josh Noel: Josh Noel (he/him) is one of the nation’s most recognizable food and beverage journalists, and had a decades-long tenure at the Chicago Tribune in addition to contributions to This American Life, the New York Times, and other publications. He has now turned to book form for his journalistic narratives, first with his debut, Barrel-Aged Stout and Selling Out, followed by Malört: The Redemption of a Revered & Reviled Spirit. Learn more: https://www.joshnoel.net/
About BFF Bikes: BFF Bikes is a woman-owned, full-service neighborhood bike shop. They also offer robust training programs, group rides, and community-focused events like history bike tours and more. Learn more: https://www.bffbikes.com/